Results - Solida Creative Studio

Case Study | E-Commerce | Apparel

How a Full-Funnel Rebuild Turned Into 76% Revenue Growth, Year on Year

An Australian apparel brand came to Solida Creative Studio with paid media that was inconsistent month to month. A full restructure across Meta and Google Ads, paired with a fix to a hidden tracking problem, turned that into repeatable, provable growth.

76%

revenue growth, year over year (June 2026 vs. June 2025)

11.25x

ROAS on the Meta Ads Broad Scaling campaign

71%

increase in orders, year over year (June 2026 vs. June 2025)

Services

Meta Ads, Google Ads

Industry

Retail & E-Commerce

Platform

Shopify

Market

Australia

The Challenge

One blended campaign mixed cold, warm and returning traffic, with no clear roles

Duplicate Meta pixel + Conversions API tracking inflated reported results

Google Ads spend was split with no shared benchmark and an unrealistic target ROAS

Our Approach

Split Meta into three clear roles, TOF, MOF, BOF

Fixed duplicate tracking and re-established Blended ROAS as the one benchmark

Rebuilt Performance Max around real product groups, cross-checked against Shopify

The Numbers, In Their Own Words

Meta Ads

Google Ads

Key Results

Grew total store revenue by 76% year over year in June, with orders up 71% over the same month last year, and average order value essentially flat, meaning the growth came from real new demand, not bigger baskets
Quarterly revenue (Apr–Jun) was up 41.5% year over year, showing the growth held across a full quarter rather than one standout month
The Meta Ads campaign delivered an 12.41x ROAS and an $8.39 cost per purchase on $1,434 in monthly spend, 171 purchases and $17,803 in revenue from that campaign alone
Google Ads reached 201 Conversions at $14.40 cost per conversion after restructure

Figures are pulled directly from Meta Ads, Google Ads and Shopify reporting for the periods stated. Revenue and order comparisons use Shopify’s own sales data as the source of truth.

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